Turn marketing costs into real profit.
WHY MOST FILM MARKETING DOESN’T WORK
Films pay for new marketing materials in every territory.
Marketing and P&A get bundled into one line item you can’t see into.
Generalist agencies understand marketing, but not film.
WHAT WE DO INSTEAD
One strategy, every territory.
We build one global strategy and one set of assets, tailored to each territory, culture and platform, so you aren’t paying for the same work twice.
Every cost approved by you.
Nothing is spent until you sign off. You see where the money goes, what’s working and what isn’t.
Specialists, not generalists.
We only do what we’re expert in: audience research, asset creation and digital marketing. If something sits outside of that, we’ll say so and recommend someone who can do it.
YOU STAY IN CONTROL.
You know your film better than anyone.
We pair your creative insight with audience data and keep you informed at every step.
WHAT WE DO
SOCIAL MEDIA AND RESEARCH: budget and recoupment analysis, audience and positioning strategy, comparables, release options, marketing plans and investor briefs.
CONTENT CREATION: social media design and video, cast proposal documents and copywriting.
SOCIAL MEDIA: strategy, influencer outreach, posting, reporting and refinement.
COMMUNITY ENGAGEMENT: replying to enquiries and comments, and resharing.
PAID MEDIA: strategy, ad creation, budget management, reporting and refinement.
WEBSITES AND DECKS: film websites, coming soon pages and pitch decks.
WHO WE WORK WITH
Independent producers with film budgets between $1M - $10M USD, and PR and distribution companies looking to outsource digital marketing for their films.
FOR AUSTRALIAN PRODUCERS
Screen Australia's Market and Audience programs can help fund your marketing. Ask us about them when we talk, and we'll show you where they fit.